“Doing drugs isn’t cool, it doesn’t make you more interesting or more badass” Selly joins 650 students in Constanța for a new anti-drug initiative: “Alternative – Be Cool”

Constanța, May 28, 2025 – Yesterday (Tuesday, May 27), Andrei Șelaru (aka Selly), co-founder of the Beach, Please! festival, took part in the conference “Alternative – Be Cool”, organized by the Constanța County School Inspectorate as part of the national SAVE project, aimed at preventing substance use among teenagers.

More than 650 students from Constanța attended the event, engaging in a genuine and necessary dialogue about choices, peer pressure, and personal responsibility. Selly spoke openly about the false illusion of “normalizing” drug use and the importance of healthy and creative alternatives.

“Doing drugs isn’t cool. It doesn’t make you more interesting, more badass. A young person today should strive to be a positive influence within their group of friends,” Selly said during the event.

The conference is part of the SAVE initiative — a unique peer-to-peer education program in Romania, actively involving students in preventing substance use. Alongside Selly, several specialists took the stage: Dr. Sorina Ispas, Professor Mihaela Rus, PhD, and Dr. Adriana Câmpeanu, offering medical and psychological insights into youth substance use. SAVE Ambassadors were also present and took part in a dedicated discussion session with Selly, during which they shared their activity reports and explored long-term collaboration opportunities.

For Beach, Please!, this initiative aligns with the festival’s ongoing message: a space dedicated to freedom — but also to safety. A place where fun should never be toxic, and influence means having a positive impact. More than 800 security agents are part of the Beach, Please! safety team, thoroughly checking all entrants and their belongings to ensure a safe experience for everyone.

The SAVE campaign, designed using the language and codes of Generation Z, unfolds in two stages — before and during the festival — using a mix of digital media, OOH, radio, and on-site creative activations.