Beach, Please! turns Black Friday into a total show: 10,000 tickets sold and the first 2026 headliner announced – Don Toliver

Europe’s biggest music festival has transformed Black Friday into a celebration of experiences. Beach, Please! sold over 10,000 passes in just 72 hours.

The campaign, created in partnership with eMAG, delivered record-breaking discounts — symbolic prices of 10 RON for the first 100 tickets (sold out in the first second) and successive waves of discounts of 40%, 30%, and 20%. The result: another sales record and a massive wave of online reactions.

“Young people in Romania no longer buy products — they buy moments that turn into memories. Beach, Please! is about belonging, friendship, and shared energy. What happened on Black Friday shows it clearly: festivals are the new luxury of Generation Z,” said Selly, founder of the festival.

First headliner announced: Don Toliver

Beach, Please! 2026 is already shaping up to be the most spectacular edition yet, with organizers confirming the first name in the lineup: Don Toliver, an international superstar returning to the Beach, Please! stage for the second time.

The American rapper and songwriter has conquered global charts with his signature blend of hip-hop, R&B, pop, and rock. He rose to fame in 2018 with the release of his Donny Womack mixtape, his appearance on Travis Scott’s Astroworld album, and the viral success of No Idea (2019). Since then, he has released several hit albums, including Heaven or Hell (2020), and earned international acclaim through chart-topping collaborations such as Lemonade with Internet Money, Gunna, and NAV.

The decision to bring him back was driven by the enthusiasm of Romanian fans who demanded his return after his incredible 2024 performance.

The announcement was made through a live YouTube show streamed on Selly’s channel, following 12 hours of continuous livestreaming, and featured a monster truck, two stunt motorcyclists, and fire performers. The special eMAG live project, aired on November 7, has already gathered more than half a million views.

With a community of over 150,000 attendees at the 2025 edition and a digital reach exceeding tens of millions of views, Beach, Please! remains the cultural phenomenon defining a generation.

About Beach, Please!

Launched in 2022, Beach, Please! is the largest festival in Europe and one of the most influential music events in the region. It has hosted international stars such as A$AP Rocky, Yeat, Wiz Khalifa, and Travis Scott, redefining the festival experience for Romania’s young audience.

In 2025, the festival welcomed over 500,000 participants.
The 5th anniversary edition will take place July 8–12, 2026.

Tickets available at beach-please.ro